Hey there!

I’m Michelle, and I’d like to have a few words with you. Actually, I’d like to give you the words you need to sell whatever it is you’re selling. Pet food, travel, a trip to one of the largest fairs in the country. Short-form, long-form, any form really. I’ve written it all.

As Associate Creative Director at Blue Buffalo, I’ve led a team of writers and designers to build successful advertising campaigns and owned channel content. Written stuff myself. And more importantly, given my team the tools they need to write good stuff, too. More often than not, we’ve created together, inspiring each other and feeding off each other’s words and ideas.

I build positioning and messaging strategy based in truth. I am the brand voice defender. The enforcer of consistency. The one who questions if the words and the strategy are a perfect match. I make sure the message is right for the audience and the medium — online, offline, over the line, wherever it may go. More than anything, I am a believer that each and every word matters. At work, at home, and in every nook and cranny of life.

So whatever words you’re looking for, let’s talk.