When a shopper’s in the aisle, it’s the final stop in the funnel. Time to convert IRL. Let’s do this.

In-Store & Retail
An in-store shipper display featuring BLUE Life Protection Formula. We see a woman interacting with her brown and white dog and the line "Out with the old. In with the BLUE"

Blue Buffalo New Year In-Store Display

A smiling woman kneels down to feed her fluffy white dog and beautiful brindle cat. We see a bag of BLUE Tastefuls and BLUE Life Protection Formula at the bottom with the line "Make the promise of a lifetime"
A smiling woman kneels down to feed her fluffy white dog and beautiful brindle cat. We see a bag of BLUE Tastefuls and BLUE Life Protection Formula at the bottom with the line "Make the promise of a lifetime"
A package of BLUE True Solutions Blissful Belly. It is pink and white and features a happy german shepherd.

Blue Buffalo Master Brand Aisle Blade

A package of True Solutions Fab Feline cat food. The bag is bright blue and white and features a brindle cat with a white snout and belly.

BLUE True Solutions Product Naming & Package Copy

A retail shipper filled with Blue Buffalo dog treats featuring our star Boston terrier licking his lips and all of the delicious human foods that Blue Buffalo treats are modeled after.

Blue Buffalo “Real Joy”
Treats Shipper

A plastic jar of BLUE Bursts cat treats featuring a cat looking up longingly at treats raining down from the sky.

BLUE Bursts Product Naming & Package Copy

A retail shipper featuring holiday imagery and Blue Buffalo holiday treats like Santa Snacks. The headline says "Treat with Love"

Blue Buffalo “Treat with Love” Holiday Shipper

An aisle blade featuring a giant bag of Tastefuls Gravy cat food with an illustrated blue drop that says "just add water." The Headline says: "Get that Gravy Goodness! Delicious wet or dry."
An aisle blade featuring a giant bag of Tastefuls Gravy cat food with an illustrated blue drop that says "just add water." The Headline says: "Get that Gravy Goodness! Delicious wet or dry."

Blue Buffalo Tastefuls Gravy Aisle Blade