Real Meat. Real Joy.

Blue Buffalo Treats Campaign

For years, Blue Buffalo faced a quintessential struggle with its treats brands. While Pet Parents were eager to feed their dogs high-quality food, they viewed treats much like they viewed human snacks: a time to be a little looser with their health priorities. When it came to treats, they wanted their dogs to be excited about them, and that meant they had to taste and smell delicious.

Luckily, BLUE treats already smell and taste amazing, and dogs go gaga for them. And contrary to what you might expect, it is BECAUSE of the natural meats, fruits, grains, and veggies that they’re so darn good. This campaign finally makes that connection, bringing it to light in a tail-waggingly fun way and showing just how joyful dogs are when they get the ingredients they want (and Pet Parents happen to want, too).