Oscar & Felix and
That Gravy Goodness

Two cats, one black and white and one orange, stand on a kitchen counter next to a bag of Blue Buffalo Tastefuls Gravy cat food. The black and white cat wears a yellow collar, and the orange cat wears a black collar. A message at the bottom reads, 'serve wet or dry'.

Blue Buffalo Tastefuls Gravy Campaign
There are many dry cat foods on the market. But only one that’s coated in gravy that releases when you pour water on it. Are you in a multi-cat household? No problem. Cats who love a crunch, get the crunch. Cats who only like liquid gravy, get what they want, too. Everybody’s happy. (100 points if you get the Oscar & Felix reference). We used the TV and online video spots to tell the full story. Then broke it down a bit across the funnel.

TV/Online Video

A cat paws at the counter and looks directly at the camera. A bowl of cat food with rich gravy around it sits on the counter.

Key Visual / Print Ad

On the left we see two bags of Tastefuls Gravy cat food with a gravy boat next to it. On the right we see a cat looking up at the camera as he stands next to the counter with a bowl of gravy-laden cat food on top.
On the left we see two bags of Tastefuls Gravy cat food with a gravy boat next to it. On the right we see a cat looking up at the camera as he stands next to the counter with a bowl of gravy-laden cat food on top.

BLUE Tastefuls Gravy Banner Ad